J Michael DeMars

Systems and Reference & Instruction Librarian


2006, MLIS, San Jose State University

1998, B.A., University of California Santa Cruz

Work Bio

I currently work in both the Library Systems Department and Reference and Instruction Department at the Pollak Library. This split assignment gives me the opportunity to design new research tools while also observing how they are applied.  I am the subject liaison for the departments of Kinesiology, Health Science, Gerontology, Geography, Environmental Studies and Computer Science. 

Research Areas

My ongoing study of the interaction between users and the library research tools has led to development of innovative ways to ensure technology is meeting patrons’ information needs. My past projects have included building search widgets, co-developing a homegrown system for creating online research guides, and the production of multimedia content.  My research interests include point-of-need information services, e-learning, mobile technologies, and web metrics.  I am also interested in the search process and developing ways to improve existing search tools to better meet the need of our students, faculty and staff.

Scholarly Work

Internet Reference Services Quarterly DeMars Breitbach, W., & DeMars, J. (2009). Enhancing virtual reference: Technologies and enhancements to engage users and enrich interaction. Internet Reference Services Quarterly, 14(3), 82-91.


The Reference Librarian article by DeMars DeMars, J.M. (2012). Smarter phones: Creating a pocket sized academic library. The Reference Librarian, 53(3), 253-262.



IFLA LibraryDeMars, J.M. (2016). Weeding by Committee: Involving Faculty in the Deselection Process.Paper presented at: IFLA WLIC 2016 – Columbus, OH – Connections.


Conference Presentations






Library Guides

 Subject Specializations


Health Science


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